How Emma Heming Willis Stays on Top of Her Own Health While Caregiving for Bruce amid His Dementia (Exclusive)
- - How Emma Heming Willis Stays on Top of Her Own Health While Caregiving for Bruce amid His Dementia (Exclusive)
Vanessa EtienneFebruary 18, 2026 at 9:28 AM
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Bruce Willis and Emma Heming Willis
Dia Dipasupil/WireImage
Emma Heming Willis opens up to PEOPLE about how she has changed her approach to self-care since becoming a caregiver for husband Bruce WIllis
The 47-year-old says she's learned it's “vital” to stay on top of her own health so she can care for others
She is partnering with QVC to expand her brain health brand, Make Time Wellness
Emma Heming Willis says her role as a caregiver has taught her how “vital” it is to prioritize her own health.
The model and entrepreneur, 47, opened up to PEOPLE about her growing women's brain health brand, Make Time Wellness, which recently made its debut on QVC’s The New Beauty Inside & Out, a special series devoted to holistic beauty and wellness.
“We are thrilled to now be a part of the QVC family,” she tells PEOPLE. “We get to really talk about the products, talk about brain health, really educate women right there in real time. I'm just really excited to spread the word about that because no one is talking to women about their brains, even our doctors.”
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Make Time Wellness x QVC
QVC, Inc.
Heming Willis recalls struggling with her brain health in the past but having her symptoms dismissed by doctors. That’s, in part, why she wants to “dig deeper and advocate for myself a little bit more.”
“I think as women in society, we tend to put ourselves last, and we put everyone's needs above our own. And what I've realized is that if you are not caring for yourself, if you are not finding ways to make time for your health, your hobbies, it's impossible to be able to care for the people that we love,” she says.
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Make Time Wellness x QVC
QVC, Inc.
Heming Willis' dedication to raising awareness for brain health started after her husband Bruce Willis was diagnosed with frontotemporal dementia and she became his caregiver.
As she educated herself, she quickly learned jarring statistics about the overall health and wellbeing of caregivers. It reminds her to stay on top of her health every day.
“I think that 40% of caregivers aren't making their own medical appointments and caregivers can sometimes pass before their loved ones,” she says. “So that’s a reminder to keep me on track and hopefully educate people, caregiver or not, just about the importance of caring for yourself. It's really vital.”
Emma Heming Willis
John Nacion/WireImage
Being a caregiver can be all-consuming at times, Heming Willis admits, but she’s learned ways to balance her new lifestyle.
“It's really easy to get bogged down with our to-do lists and our calendars. I try to have a ‘brain break’ on my calendar,” she says with a laugh. “So I remember to step away from the screen, getting outside, making sure that I am checking the boxes on my brain health journey because that's sort of how I care for myself now. I think about my brain first and the rest of my body benefits.”
“I mean, it’s embedded in our brand name, you know, making time for yourself,” she tells PEOPLE. “I think it's just coming from the mindset of knowing how important I am and trying to keep sight of that. We have to really learn how to value ourselves.”
on People
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